The Statue of Azathoth must be activated before it takes effect. Each activation provides one day of activation time and activating the statue more than once will stack activation time.
The Statue of Azathoth will get XP each day a player logs in. By logging in consecutively, a player can earn even more XP. By obtaining enough XP, the Statue of Azathoth's level can be increased. The higher the statue's level, the greater the effects.